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I’m Treicy, a digital designer with a passion for crafting intuitive, user-centred experiences

Welcome
to my portfolio

With over 8 years of experience in Graphic Design and 4  years designing digital products, with expertise in both Product Design and UX/UI Design. I bring a unique combination of creativity and technical expertise. My journey began as a freelance graphic designer, primarily creating printable products. However, my academic background in Computer Science introduced me to the dynamic world of digital products, where I discovered the exciting synergy between design and technology.​

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Throughout my career, I have gained extensive experience in simplifying complex platforms, transforming them into intuitive and user-friendly experiences. As a UX/UI and Product Designer with a deep understanding of user-centered design and marketing strategies, I take a holistic approach to problem-solving. I am passionate about delivering innovative solutions that enhance user experiences, align with business goals, and drive results.

Responsible for designing the shopping experience in the role of UX/UI designer

2022 - 2024

Elo Group

Responsible for designing the shopping experience for Elo's marketplace app (mobile), proposing improvements and supporting partner campaigns.

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Sam's Club

Responsible for designing the shopping experience for Sam's Club Website, proposing improvements and supporting business objectives related to membership acquisition and growth.

Responsible for designing the new EVH 2.0 experience in the role of Product Designer

2022 - 2022

Events Hub 2.0

The goal was to deliver a new end-to-end version of the Events Hub product, proposing a meaningful and self-service experience, abstracting the complexity and aligning it with indicators.

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© 2024 por Treicy Vasconcellos

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